Jio Phone to Bring New Era of Innovation for Feature Phones: Analysts

HIGHLIGHTS

• "JioPhone is a move to reach out to the next 100 million users"
• Experts feel JioPhone will change the feature phone market completely
• The pre-booking for JioPhone will start from August 24

With Mukesh Ambani-led Reliance Industries Ltd (RIL) announcing the launch of an affordable 'intelligent' JioPhone, industry analysts have given the thumbs up to the move, saying this will bring a new era of innovation for the feature phone market in the country.

As the smartphone industry is going through a massive revolution, the feature phone market has not seen many innovations while Internet connectivity grew from 2G to 4G.